Commercial logo mats are purpose-built entrance mats designed to combine branding, dirt control, and slip prevention in one high-performance surface. In the UK, where wet weather and heavy footfall regularly increase slip risk, these mats play a crucial role in both safety compliance and customer experience. SlipsAway is a UK specialist that focuses on producing logo mats that do more than display a brand, they actively improve traction, trap moisture, and protect interior floors.
Why Logo Mats Matter for UK Businesses
In the UK, slips and falls are one of the most common causes of workplace injury. Organisations such as the Health and Safety Executive have long emphasised that entrances and transition zones are among the highest-risk areas, particularly in wet weather. A logo mat placed at an entrance becomes a first line of defence, reducing moisture, improving traction, and protecting the flooring beneath.
At the same time, entrances are where visitors form their first opinion of a business. A well-designed logo mat creates an immediate sense of professionalism, reinforcing the brand before a single word is spoken. SlipsAway designs its mats so that safety and visual impact are not competing priorities, they are built into the same product.
What SlipsAway Does Best
SlipsAway specialises in performance-driven logo mats that are designed for real-world conditions rather than showroom floors. Its expertise lies in combining advanced mat construction with high-quality printing so that mats continue to look good while performing their safety function.
Every SlipsAway logo mat is designed to work as part of an entrance matting system, not just as a decorative piece. That means attention is given to backing, edge stability, moisture absorption, and wear resistance, all of which affect whether a mat remains safe and effective over time.
High-Performance Materials
SlipsAway uses dense, absorbent textile fibres that draw moisture away from shoe soles while scraping dirt from tread patterns. This dual-action surface reduces the thin film of water that causes most slips on smooth floors. Beneath the surface, anti-slip rubber backing prevents the mat from shifting, curling, or sliding when people step on it.
This construction ensures that the mat itself does not become a hazard, a problem that often occurs when lightweight promotional mats move underfoot.
Brand-Safe Printing Technology
Unlike basic printed mats that fade or blur, SlipsAway uses dye-sublimation and colour-fast printing methods that embed ink into the fibres rather than coating the surface. This ensures that logos remain sharp even after repeated cleaning and heavy foot traffic.
This matters for brand consistency. A faded or distorted logo at the entrance undermines the professionalism that a logo mat is supposed to project. SlipsAway designs its printing process to withstand commercial-grade wear.
Anti-Slip Engineering
Slip prevention is built into every SlipsAway mat. The rubber backing grips the floor, while bevelled edges reduce trip risk and allow trolleys and wheelchairs to roll smoothly over the surface. These design features align with the principles found in international matting standards such as ANSI/NFSI B101.6, which emphasise correct selection, installation, and maintenance of entrance matting to reduce falls.
Although ANSI standards originate in the United States, their core safety principles are widely applied in UK facilities management when designing safe walkways.
How SlipsAway Logo Mats Improve Safety
Moisture and debris on smooth flooring create the perfect conditions for slips. SlipsAway logo mats intercept both before they spread inside. By drying footwear and removing grit, the mats maintain higher friction levels on interior floors.
This not only protects visitors and staff but also reduces wear on flooring surfaces, lowering long-term maintenance costs. A single well-placed mat can have a ripple effect across the entire building.
Commercial Environments That Benefit Most
SlipsAway logo mats are widely used across UK sectors where foot traffic, moisture, and brand image all matter. Retail stores rely on them to keep entrances clean and safe while reinforcing brand identity. Hotels and leisure facilities use them to create a welcoming yet secure first impression. Offices and corporate buildings use them to protect floors and communicate professionalism.
Because SlipsAway mats are designed for heavy use, they remain effective in these demanding environments without constant replacement.
Conclusion
Commercial logo mats play a critical role in UK building safety and brand presentation. They reduce slip risk, protect flooring, and reinforce a company’s identity from the moment someone steps inside.
SlipsAway excels in delivering logo mats that do all three. By combining high-absorption fibres, anti-slip engineering, and durable printing, the company provides UK businesses with mats that perform as well as they look. For organisations seeking a safer, cleaner, and more professional entrance, SlipsAway offers a solution built for real-world use.
